A leader in industrial networking and automation is experiencing strong growth and sees an opportunity to further accelerate core revenue expansion in the Americas and the EU. The company aims to identify strategic value drivers that can unlock additional growth potential while exploring cultural refinements to support long-term strategic alignment. To capitalize on this opportunity, the company engaged Juniper Strategies to provide a structured approach for creating new offerings and driving sustainable growth.
We uncovered that they were way underpriced compared to their competitors, and that customers did not understand the value that they were delivering. We recommended raising prices slightly to fund a marketing campaign to communicate their value drivers.
Strategy Assessment – Leveraged internal data and stakeholder interviews to identify key strategic value drivers for accelerating growth.
Culture Assessment – Evaluated organizational culture and provided recommendations to align and refine it in support of the growth strategy.
Customer Needs Workshop – Delivered a standardized framework for developing new products using the Jobs-to-Be-Done methodology to drive innovation and market relevance.
“Working with our team for only two days, Juniper Strategies quickly validated our growth hypothesis and identified areas where we had the financial leverage to fund needed investments. Their unique data-driven approach drove alignment across the team and confidence in the recommendations and resulting plan. The Juniper Strategies engagement was a very high return activity that quickly put us on the right path, enabling us to utilize quantitative data points to systematically prioritize customer segments and revenue opportunities. The result was significantly faster alignment and execution of our Go-To-Market strategies.”
- VP Global Marketing
A global leader in industrial networking and automation, specializing in solutions that ensure reliable and secure connectivity for mission-critical applications. Their product portfolio includes industrial Ethernet switches, wireless devices, protocol converters, and industrial computers, serving industries such as manufacturing, rail, power, oil and gas, and marine. Operating in a market increasingly driven by digital transformation and the Industrial Internet of Things (IoT), they play a key role in enabling seamless communication and automation across diverse industrial environments, addressing the growing demand for secure and scalable connectivity solutions.
